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ZICO founder re-acquires brand from Coca-Cola via PE firm: 'The cycle has swung back'

Retrieved on: 2021-01-14 15:40:37

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ZICO founder re-acquires brand from Coca-Cola via PE firm: 'The cycle has swung back'. View article details on hiswai:

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As for the branding and marketing strategy, he said, “I'm still trying to get my head around this as we only closed the deal on December 31, but we ...

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