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2024 Media Ad Business Has To Reimagine The Future (Again) - Forbes

Retrieved on: 2024-02-01 05:54:03

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2024 Media Ad Business Has To Reimagine The Future (Again) - Forbes. View article details on HISWAI: https://www.forbes.com/sites/howardhomonoff/2024/01/31/2024-media-ad-business-has-to-reimagine-the-future-again/

Summary

The article discusses the challenges of adapting to an evolving digital marketing landscape where privacy concerns and the demise of HTTP cookies are leading to innovation in online advertising practices, as exemplified by organizations like the Interactive Advertising Bureau (IAB) and RTB House. The tags reflect key aspects of this transformation.

Article found on: www.forbes.com

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