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4 Emerging Customer Journey Trends to Test - Applause

Retrieved on: 2024-04-24 17:53:12

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Summary

The article discusses the importance of adapting e-commerce strategies to enhance digital customer journeys, focusing on AI chatbots, personalized experiences, evolving loyalty programs, and self-service technologies. Rigorous testing is emphasized to ensure seamless, inclusive, and efficient interactions, meeting modern customer expectations. The concept and tags all relate to improving online shopping through innovative customer service and brand management tactics.

Article found on: www.applause.com

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