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Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media

Retrieved on: 2024-08-08 13:24:28

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Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media. View article details on hiswai:

Summary

The article critiques the effectiveness of verification providers like Integral Ad Science and DoubleVerify in online advertising, highlighting issues with brand safety on platforms like Fandom and Tumblr. It underscores transparency challenges in digital marketing and ad tech claims' reliability.

Article found on: www.adexchanger.com

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