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Addressability, Ad Fraud, IDs, Oh My: Experts Debate All Things Media At Advertising Week

Retrieved on: 2023-10-18 22:15:22

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Addressability, Ad Fraud, IDs, Oh My: Experts Debate All Things Media At Advertising Week. View article details on HISWAI: https://www.thedrum.com/news/2023/10/18/addressability-ad-fraud-ids-oh-my-experts-debate-all-things-media-advertising-week

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In an increasingly fragmented media space, how can advertisers effectively reach audiences, reduce wasted ad spend, mitigate fraud and measure the ...

Article found on: www.thedrum.com

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