Advertisers have reasons for taking retail media measurement into their own hands

Retrieved on: 2025-01-10 17:46:48

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Advertisers have reasons for taking retail media measurement into their own hands. View article details on hiswai:

Excerpt

When Skai and Path to Purchase Institute surveyed advertisers about how they define incrementality in retail media, their answers were varied— ...

Article found on: www.emarketer.com