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Advertising generates profit, but not all media channels are equal

Retrieved on: 2024-04-24 11:01:29

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Advertising generates profit, but not all media channels are equal. View article details on HISWAI: https://the-media-leader.com/advertising-generates-profit-but-not-all-media-channels-are-equal/

Summary

The article discusses a study by Thinkbox and partners like Ebiquity, revealing that advertising, particularly on TV, offers a significant return on investment for financial services, with long-term effects outperforming short-term and immediate payback.

Article found on: the-media-leader.com

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