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AI shakes up search advertising - Brand Innovators

Retrieved on: 2024-10-23 16:29:17

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Summary

The article discusses the impact of AI on digital marketing and advertising, highlighting challenges for traditional search advertising as AI-driven "answer engines" change how users find information. It underscores AI's influence on search engines like Google and emerging AI-native platforms like Perplexity AI, shaping future digital marketing strategies.

Article found on: brand-innovators.com

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