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Retrieved on: 2024-02-03 13:07:23
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Summary
The article discusses how Amazon, entering the competitive online advertising and data collection market, is expanding its business model with a new privacy-compliant advertising clean room technology, competing with firms like Google and LiveRamp. This move aligns with the EU's DMA enforcement and the phase-out of third-party cookies.
Article found on: www.businessinsider.com
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