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ANA Initiates Probe on Programmatic Media Buying

Retrieved on: 2021-04-29 14:37:30

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ANA Initiates Probe on Programmatic Media Buying. View article details on HISWAI: https://www.tvtechnology.com/news/ana-initiates-probe-on-programmatic-media-buying

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However, only 40-60% of digital dollars invested by advertisers find their way to publishers, ANA states. “Marketers do not have a fully transparent line of ...

Article found on: www.tvtechnology.com

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