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ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used

Retrieved on: 2021-05-18 16:53:04

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ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used. View article details on HISWAI: https://www.mediapost.com/publications/article/363384/ana-releases-kpis-that-matter-finds-the-most-im.html

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... used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily the ones they use most often, according ...

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