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Apple Search Campaigns Shifting to Cost Per Tap (CPT) Pricing Model

Retrieved on: 2022-06-01 20:10:59

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Apple Search Campaigns Shifting to Cost Per Tap (CPT) Pricing Model. View article details on HISWAI: https://searchengineland.com/apple-search-campaigns-shifting-to-cost-per-tap-cpt-pricing-model-385523

Excerpt

Apple will soon make the shift from a CPM model to a more traditional CPT (cost-per-tap) model for search ads. Date TBD.

Article found on: searchengineland.com

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