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Retrieved on: 2024-12-20 04:10:26
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Summary
The article highlights the use of generative AI and machine learning by Comcast Advertising, particularly in its FreeWheel and Effectv businesses, led by Bob Bress and Sonia Sharma, to enhance targeted advertising and communication design. These technologies aim to drive innovation, improve ad decisioning, and optimize campaign effectiveness within the evolving adtech industry.
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