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B2B Marketers Avoid 'Cookiepocalypse' as Google Reverses Third-Party Data Plans

Retrieved on: 2024-07-24 21:47:33

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B2B Marketers Avoid 'Cookiepocalypse' as Google Reverses Third-Party Data Plans. View article details on hiswai:

Summary

The article discusses Google's decision to retain third-party cookies, impacting digital marketing and online advertising. This reversal allows continued use of targeted advertising and personalized marketing, while also highlighting ongoing privacy and regulatory challenges.

Article found on: www.pymnts.com

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