Benchmarketing reveals new study results | MarTech Cube

Retrieved on: 2023-12-06 17:15:11

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Customer relationship management

Communication design

Marketing mix modeling

Out-of-home advertising

Digital marketing

Marketing effectiveness

Brand awareness

Out of Home Advertising Association of America

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Benchmarketing reveals new study results | MarTech Cube. View article details on HISWAI: https://www.martechcube.com/benchmarketing-reveals-new-study-results/

Excerpt

A new study from Benchmarketing, a division of Omnicom Media Group, found that increasing out of home's share of media plan allocations leads to ...

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