Article Details

Brands overestimate AR filter's fun score among consumers, Snap and Ipsos research reveals

Retrieved on: 2022-11-07 21:01:43

Tags for this article:

Click the tags to see associated articles and topics

Brands overestimate AR filter's fun score among consumers, Snap and Ipsos research reveals. View article details on HISWAI: https://mumbrella.com.au/brands-overestimate-ar-filters-fun-score-among-consumers-snap-and-ipsos-research-reveals-763784

Excerpt

The research 'Augmentality Shift' said brands overestimate consumer desire to use AR for entertainment by 1.9x, as consumers are more interested in ...

Article found on: mumbrella.com.au

View Original Article

This article is found inside other Hiswai user's workspaces. To start your own collection, sign up for free.

Sign Up