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Brands overestimate AR filter's fun score among consumers, Snap and Ipsos research reveals

Retrieved on: 2022-11-07 21:01:43

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Brands overestimate AR filter's fun score among consumers, Snap and Ipsos research reveals. View article details on hiswai:

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The research 'Augmentality Shift' said brands overestimate consumer desire to use AR for entertainment by 1.9x, as consumers are more interested in ...

Article found on: mumbrella.com.au

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