Can marketers restore trust and transparency in agency relationships?

Retrieved on: 2021-07-27 06:11:15

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Communication design

Media agency

Media transparency

World Federation of Advertisers

Marketing

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Can marketers restore trust and transparency in agency relationships?. View article details on HISWAI: https://www.marketingweek.com/can-marketers-restore-trust-transparency/

Excerpt

In 2016, a bombshell investigation into media trading by the Association of National Advertisers (ANA) uncovered a severe lack of transparency ...

Article found on: www.marketingweek.com

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