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Channel 4 promises to be 'more radical' as digital strategy proceeds ahead of hopes

Retrieved on: 2021-09-06 14:28:42

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Channel 4 promises to be 'more radical' as digital strategy proceeds ahead of hopes. View article details on HISWAI: https://www.marketingweek.com/channel-4-radical-digital-strategy/

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The broadcaster plans to double viewing of its on-demand platform All 4 to 2 billion by 2025, while growing digital advertising to 30% of its total revenues ...

Article found on: www.marketingweek.com

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