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Chase Will Let Advertisers Offer Customers Targeted Offerings - PYMNTS.com

Retrieved on: 2024-04-03 16:13:02

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Chase Will Let Advertisers Offer Customers Targeted Offerings - PYMNTS.com. View article details on HISWAI: https://www.pymnts.com/news/banking/2024/chase-will-let-advertisers-offer-customers-targeted-offerings/

Summary

Chase is entering retail media by launching Chase Media Solutions, which aligns advertisers' offers with customers' spending habits, aiming to drive sales in an ecommerce environment that includes players like Walmart. The initiative leverages targeted and personalized marketing innovations.

Article found on: www.pymnts.com

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