Cinema Makes Advertiser Play By Flouting Its High Attention Times | The Drum

Retrieved on: 2022-07-07 17:10:54

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Cinema Makes Advertiser Play By Flouting Its High Attention Times | The Drum. View article details on HISWAI: https://www.thedrum.com/news/2022/07/07/cinema-makes-advertiser-play-flouting-its-high-attention-times

Excerpt

Digital Cinema Media (DCM), the advertising company for Cineworld, Odeon and Vue, has blown its own trumpet by categorizing the big screen as a ...

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