City of Chicago and Ogilvy Launch First-of-its-Kind Snapchat Lens Encouraging Residents ... - produ

Retrieved on: 2024-04-06 16:42:43

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City of Chicago and Ogilvy Launch First-of-its-Kind Snapchat Lens Encouraging Residents ... - produ. View article details on HISWAI: https://www.produ.com/mercadeo/noticias/city-of-chicago-and-ogilvy-launch-first-of-its-kind-snapchat-lens-encouraging-residents-to-wear-masks/

Summary

The article discusses a partnership between Ogilvy, the City of Chicago, and Snap Inc. to create an augmented reality Snapchat lens that encourages mask-wearing among young residents to combat COVID-19. Mayor Lightfoot's involvement and the lens's Chicago-centric design are highlighted.

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