Communication Services: Advertising Continues to Rule | Morningstar

Retrieved on: 2024-04-02 17:38:34

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Alphabet Inc.

Video on demand

Warner Bros. Discovery

United States

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Communication Services: Advertising Continues to Rule | Morningstar. View article details on HISWAI: https://www.morningstar.com/stocks/communication-services-advertising-continues-rule-giving-meta-alphabet-unmatched-resources

Summary

The article discusses the growth of digital marketing, particularly online advertising's dominance by Alphabet Inc. and Meta Platforms. With the shift to streaming media and video on demand, companies like YouTube are impacting traditional TV revenue. Morningstar's analysis highlights the advertising revenue trends in the United States and opportunities within the communication services sector.

Article found on: www.morningstar.com

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