Companies Are Misusing Net Promoter Scores: Here's How to Fix That - CMSWire

Retrieved on: 2022-01-10 19:41:40

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Marketing

Business

Services marketing

Economy

Customer relationship management

Customer lifetime value

Net promoter score

Customer experience

Customer satisfaction

Fred Reichheld

Customer profitability

Customer Profitability Analysis

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Companies Are Misusing Net Promoter Scores: Here's How to Fix That - CMSWire. View article details on hiswai:

Excerpt

Non-digital natives can learn from this approach by subdividing their NPS data into CLV tiers. This process, known as de-averaging, allows marketers ...

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