CTV closes in on linear for consumer ad attention, report finds - Marketing Dive

Summary

The article discusses rising U.S. viewer engagement with Connected TV (CTV) ads, highlighting Netflix's significant share of viewership alongside other platforms like YouTube and Hulu. It underscores the growing relevance of CTV marketing over traditional linear TV, which relates to the key concept 'Netflix' and the provided tags by emphasizing the role of different streaming services and advertising trends.