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Digital vs. Traditional Advertising: Research Highlights Impact on Brand Valuation in M&As

Retrieved on: 2024-05-30 19:57:31

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Summary

The article, focusing on 'digital advertising,' explores how different advertising types (paid search, online display, traditional media) affect brand recognition and value, emphasizing the importance of advertising disclosures. Tags like 'Advertising,' 'Digital display advertising,' and 'Search advertising' reflect various forms discussed, while 'Brand' and 'Criticism of advertising' highlight outcomes and perceptions.

Article found on: www.unh.edu

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