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Do Companies Really Need Chief Experience Officers to Know Their Customers?

Retrieved on: 2021-07-06 03:32:06

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Do Companies Really Need Chief Experience Officers to Know Their Customers?. View article details on hiswai:

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Does it take a CXO or chief customer officer to bring executives closer to the customer experience? James Heskett ponders the value of this ...

Article found on: hbswk.hbs.edu

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