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DoubleVerify Enhances Proprietary 'Made for Advertising' (MFA) Measurement & Protection ...

Retrieved on: 2024-02-13 17:15:42

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DoubleVerify Enhances Proprietary 'Made for Advertising' (MFA) Measurement & Protection .... View article details on HISWAI: https://finance.yahoo.com/news/doubleverify-enhances-proprietary-made-advertising-123000800.html

Summary

DoubleVerify's new AI-powered tiered brand suitability categories enhance digital marketing by offering nuanced protection against 'Made For Advertising' content, aligning with brand safety and optimizing online advertising investments.

Article found on: finance.yahoo.com

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