Down With ROAS: 4 Retail Media Metrics That Brands Should Track Instead - Forbes

Retrieved on: 2024-02-02 03:13:27

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Down With ROAS: 4 Retail Media Metrics That Brands Should Track Instead - Forbes. View article details on hiswai:

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Marketing Efficiency Ratio (MER). Calvin Lammers, VP of Digital & Media at buzzy beauty brand Necessaire says he finds this metric to be one of the ...

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