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Down With ROAS: 4 Retail Media Metrics That Brands Should Track Instead - Forbes

Retrieved on: 2024-02-02 03:13:27

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Down With ROAS: 4 Retail Media Metrics That Brands Should Track Instead - Forbes. View article details on HISWAI: https://www.forbes.com/sites/kirimasters/2024/02/01/down-with-roas-4-ecommerce-metrics-that-brands-should-track-instead/

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Marketing Efficiency Ratio (MER). Calvin Lammers, VP of Digital & Media at buzzy beauty brand Necessaire says he finds this metric to be one of the ...

Article found on: www.forbes.com

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