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Retrieved on: 2024-12-12 05:10:33
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Summary
The article discusses the potential impact of the Digital Services Act and increased scrutiny on digital platforms like Google and TikTok on influencer marketing. Tighter regulations on targeted ads, particularly towards minors, could drive marketers towards influencer marketing as a more viable option. This relates to privacy and advertising concerns tagged in the article.
Article found on: www.emarketer.com
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