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FMCGs doing smart work on social: examples from Pampers, Cadbury, Liquid Death and more

Retrieved on: 2024-05-24 12:41:47

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Summary

The article analyzes how various FMCG brands utilize social media marketing, often collaborating with influencers and internet celebrities to promote everyday products. Brands like Pampers and Cadbury use social channels, paralleling Netflix's success in leveraging internet culture for advertising impact.

Article found on: econsultancy.com

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