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Retrieved on: 2024-07-15 13:36:06
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Summary
The article emphasizes the importance of attention in advertising and brand building within the context of Netflix’s "farewell" ad for its red envelope service. It integrates communication design, targeted advertising, and online advertising to enhance brand recognition and effectiveness. The interplay between active attention and creative content is crucial for impactful product management and navigating the attention economy.
Article found on: www.kantar.com
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