Heineken tests attention-based metrics to track sponsorship success | Marketing Dive

Retrieved on: 2022-12-07 16:56:44

Tags for this article:

Click the tags to see associated articles and topics

Heineken tests attention-based metrics to track sponsorship success | Marketing Dive. View article details on hiswai:

Excerpt

The beer brand's Rock in Rio 2022 sponsorship was deployed with agency Dentsu ... media strategy and will update this story pending a response.

Article found on: www.marketingdive.com