Article Details
Retrieved on: 2024-09-05 16:18:29
Tags for this article:
Click the tags to see associated articles and topics
Summary
The article explores how the integration of machine learning and artificial intelligence, including generative AI, into marketing strategies impacts the roles and responsibilities within marketing and brand management, particularly for CMOs, in an evolving business landscape.
Article found on: www.bain.com
This article is found inside other hiswai user's workspaces. To start your own collection, sign up for free.
Sign UpAlready have an account? Log in here