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How Mars approaches contextual advertising as a cookieless future looms

Retrieved on: 2021-10-20 19:39:13

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How Mars approaches contextual advertising as a cookieless future looms. View article details on HISWAI: https://www.marketingdive.com/news/how-mars-approaches-contextual-advertising-as-a-cookieless-future-looms/608481/

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One strategy for improving targeting of contextual advertising is creating a gradient that judges and prices content based on quality, ...

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