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Retrieved on: 2024-05-04 02:08:22
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Summary
Influencer marketing has gained prominence in political campaigns, with influencers being utilized to communicate narratives and engage voters, particularly on platforms like TikTok. The approach seeks to leverage influencers' perceived authenticity to influence young and diverse voter groups, amidst scrutiny over the effectiveness and ethical considerations of such partnerships.
Article found on: campaignsandelections.com
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