How to Manage Your Reputation in the Era of AI | Entrepreneur

Summary

The article discusses how Google's Search Generative Experience (SGE), which incorporates AI into search results, is transforming reputation management within the retail industry. This shift towards providing balanced and user-focused content demands that retail brands practice proactive brand management, enhance customer experience, monitor user-generated content, and engage with customers through personalized interactions, thereby affecting their social status, product and brand management strategies. The tags reflect topics related to this fundamental change in managing a brand's online presence and reputation.