How to replace lost linear audiences for advertisers - The Media Leader

Retrieved on: 2024-03-14 17:02:49

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Video on demand

Digital television

Internet broadcasting

Television technology

Sky UK

Smart TV

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Television advertisement

Streaming television

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How to replace lost linear audiences for advertisers - The Media Leader. View article details on HISWAI: https://the-media-leader.com/how-to-replace-lost-linear-audiences-for-advertisers/

Summary

The Connected TV World Summit discusses the evolution of TV advertising and audience engagement in the face of declines in linear TV, focusing on connected TV (CTV), smart TVs, and streaming platforms. Key figures debated the future of TV, including innovations like homepage ads and integration with retail media data for better-targeted campaigns. ByteDance is highlighted among leading digital companies competing for advertising spend. The article aligns with topics of digital television, streaming media, and advertising technology.

Article found on: the-media-leader.com

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