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How Westpac's 'Life is eventful' Effie winning campaign used neuroscience - AdNews

Retrieved on: 2022-10-19 21:18:51

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To enhance the impact of the campaign, Westpac turned to neuroscience via Neuro-Insight (NI) to analyse where the TVC could be optimised.

Article found on: www.adnews.com.au

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