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Incrementality is key to retail media—especially in-store​​—says Grocery TV - eMarketer

Retrieved on: 2024-04-22 17:20:45

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Incrementality is key to retail media—especially in-store​​—says Grocery TV - eMarketer. View article details on HISWAI: https://www.emarketer.com/content/incrementality-retail-media-store-grocery-tv

Excerpt

“We're trying to create a new media channel here and you have to show that it actually works,” said Ashley Nickell, head of marketing at Grocery TV.

Article found on: www.emarketer.com

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