IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With Them

Retrieved on: 2021-04-12 13:30:00

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Marketing

Online advertising

Advergames

Advergaming

Universal McCann

Interactive advertising

Advertising

IPG Mediabrands

Verizon Media

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IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With Them. View article details on hiswai:

Excerpt

Decades after Madison Avenue began utilizing interactive advertising in digital media on the assumption that it would perform better than conventional ...

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