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Retrieved on: 2025-01-07 16:56:54
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Summary
The article discusses the role of retail media in digital marketing, highlighting its dual nature as both advertising and distribution. It mentions TikTok's involvement in shoppable media, showcasing its impact on digital marketing strategies. Tags like "Advertising" and "Digital marketing" emphasize the focus on targeted marketing through platforms like TikTok.
Article found on: www.mytotalretail.com
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