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Lyft inks deal with Nielsen to measure in-app ads | WTVB | 1590 AM · 95.5 FM

Retrieved on: 2024-03-21 14:39:06

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Nielsen's partnership with Lyft to measure in-app advertisement performance reflects the ridesharing company's dive into digital marketing through its Lyft Media arm, utilizing location-based software to bolster revenue streams.

Article found on: wtvbam.com

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