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Lyft introduces video ads to its app - Marketing Brew

Retrieved on: 2024-03-21 16:15:23

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Lyft introduces video ads to its app - Marketing Brew. View article details on HISWAI: https://www.marketingbrew.com/stories/2024/03/20/lyft-introduces-video-ads-to-its-app

Summary

Lyft has integrated video advertising into its rideshare platform, following its expansion into digital marketing with various in-app and vehicle-based ad formats. Zach Greenberger highlights the engagement of video ads, as the company seeks to monetize its audience alongside measurement partners like Nielsen and Kantar.

Article found on: www.marketingbrew.com

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