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Retrieved on: 2024-03-21 16:15:23
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Summary
Lyft has integrated video advertising into its rideshare platform, following its expansion into digital marketing with various in-app and vehicle-based ad formats. Zach Greenberger highlights the engagement of video ads, as the company seeks to monetize its audience alongside measurement partners like Nielsen and Kantar.
Article found on: www.marketingbrew.com
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