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LYFT TAPS NIELSEN TO DRIVE ADVERTISING INSIGHTS - PR Newswire

Retrieved on: 2024-03-21 13:03:38

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LYFT TAPS NIELSEN TO DRIVE ADVERTISING INSIGHTS - PR Newswire. View article details on HISWAI: https://www.prnewswire.com/news-releases/lyft-taps-nielsen-to-drive-advertising-insights-302095601.html

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The article discusses a partnership between Nielsen and Lyft Media where Lyft will apply Nielsen's analytics tools to measure the effectiveness of their in-app ads, aligning with concepts in digital marketing and related tags.

Article found on: www.prnewswire.com

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