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Majority of TV Programs Fail to Resonate with Diverse Audiences

Retrieved on: 2021-05-13 12:56:15

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Majority of TV Programs Fail to Resonate with Diverse Audiences. View article details on HISWAI: https://www.prnewswire.com/news-releases/majority-of-tv-programs-fail-to-resonate-with-diverse-audiences-301290888.html

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In fact, according to Gail Horwood, Kellogg's Chief Marketing Officer and AIMM Board Member, "in Kellogg's sales attribution tests, consumers ...

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