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Marketers mull ways to beat digital ad fraud: An AI cocktail, a council & caution

Retrieved on: 2023-10-17 15:25:20

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Marketers mull ways to beat digital ad fraud: An AI cocktail, a council & caution. View article details on HISWAI: https://www.exchange4media.com/digital-news/marketers-mull-ways-to-beat-digital-ad-fraud-an-ai-cocktail-a-council-caution-130462.html

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Yet, marketers and digital agencies feel the tech giants should do more to protect them from any potential financial losses due to invalid traffic. “ ...

Article found on: www.exchange4media.com

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