McDonald's helps create solution to evaluate ads for cultural factors - Chain Store Age

Retrieved on: 2024-03-25 15:50:57

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McDonald's helps create solution to evaluate ads for cultural factors - Chain Store Age. View article details on HISWAI: https://chainstoreage.com/mcdonalds-helps-create-solution-evaluate-ads-cultural-factors

Summary

McDonald's partners with NIQ to create the NIQ Bases Cultural Resonance module, merging neuroscience with advertising to enhance cultural relevance and inclusion through AI and communication design in advertising. This aligns with McDonald's broader tech strategy incorporating AI and automation.

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