Mobile Marketing: Leveraging the 'Mobile Giving Gap' | CO- by US Chamber of Commerce

Retrieved on: 2024-08-14 16:51:13

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Consumer behaviour

Consumer theory

Enterprise mobility management

Mobile commerce

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Mobile Marketing: Leveraging the 'Mobile Giving Gap' | CO- by US Chamber of Commerce. View article details on hiswai:

Summary

The text discusses how consumer behavior differs on smartphones versus PCs, impacting digital marketing strategies for donations and businesses. Tags like 'Consumer behaviour' and 'Mobile technology' directly link to adapting marketing to device-specific behaviors.

Article found on: www.uschamber.com

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