Most life insurance brands failing to raise the bar for customer experience, reveals study

Retrieved on: 2024-04-04 15:20:38

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Services marketing

Brand management

Customer experience

Customer service

Product management

Unit-linked insurance plan

Insurance

ICICI Bank

Hansa Research

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Most life insurance brands failing to raise the bar for customer experience, reveals study. View article details on hiswai:

Excerpt

LIC also improved its customer experience after declining over the previous two years, primarily due to a disparity in digital experience, the survey ...

Article found on: www.financialexpress.com

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