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'No Going Back' to Content-First Targeting in Sports: Effectv's James Rooke

Retrieved on: 2021-01-25 00:56:15

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'No Going Back' to Content-First Targeting in Sports: Effectv's James Rooke. View article details on hiswai:

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Sports programming is a major draw on linear TV, giving advertisers a ... shift in the media industry to more audience-based executions,” Rooke said.

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